Nudgeo User Guide

What is Nudgeo?

Nudgeo is a global Generative Engine Optimization (GEO) platform that quantitatively measures brand citations across up to 9 AI engines, depending on your plan: ChatGPT, Gemini, and Claude on Starter (with Perplexity, DeepSeek, Qwen, Llama, Mistral, and Grok available as Starter add-ons, per prompt); Perplexity, DeepSeek, Qwen, Llama, and Mistral added on Professional (8 models, everything but Grok); and all 9, including Grok, on Enterprise. Starter and Professional also check Google AI Overviews with a brand-name search once a week. You can pay by card or through AWS Marketplace.

How is GEO different from SEO?

SEO optimizes for which links Google surfaces on page one. GEO optimizes for which brands an AI cites when generating an answer.

• Unit of measurement: SEO tracks keyword rank; GEO tracks Citation Rate.
• Competitive unit: SEO is domain vs. domain; GEO is brand vs. brand.
• Decision path: SEO requires users to compare and click multiple links; GEO surfaces your brand in a single AI-generated answer.
• Core KPI: SEO uses Organic Sessions; GEO uses Citation Rate (%).

Getting started in 5 minutes

1. Sign up at app.nudgeo.com/signup. New accounts created while the offer is available start a 7-day free Starter trial, and no card is needed. The trial starts automatically when the account is created and is available once per account. Accounts created through AWS Marketplace or before the offer do not get one.
2. Register an entity (brand): Enter your brand name, industry category, and an optional crawl target URL.
3. Add prompts: Questions a buyer might ask an AI (e.g., “best GEO tool for B2B SaaS”). Starter: 5 prompts for 1 brand (add more in packs of 5) / Professional: 100 prompts shared across 3 brands / Enterprise: set by contract.
4. The first automated measurement runs the following Monday at 04:00 KST. To see results sooner, run an on-demand measurement from the dashboard (Starter: 3 a month / Professional: 5 a month).
5. To keep your plan after the trial, pay by card or subscribe through AWS Marketplace. A Marketplace subscription takes you to app.nudgeo.com/marketplace/setup and its charges are consolidated with your existing AWS bill. If you don't pay, the account moves to the Free plan when the trial ends (1 brand, 2 prompts, ChatGPT and Gemini, weekly).

What is an entity?

Entities are the brand-level units Nudgeo tracks for citation analysis. Starter covers 1 brand (more brands are available as an add-on), Professional covers 3 brands that share 100 prompts, and Enterprise is set by contract. Each entity has its own tracked prompts.

How do I define tracked queries?

Tracked queries are sent every week to every AI engine on your plan. A well-formed tracked query meets three criteria:

1. It is phrased as natural language a real buyer would use.
2. The category and intent are unambiguous.
3. There is room for a brand to appear in the answer.

Examples: “best GEO solution for enterprise SaaS,” "tools for tracking AI answer citations,“ ”how do B2B brands get cited in AI search results?"

How is Citation Rate calculated?

Citation Rate is the percentage of AI answers that mention your brand when N tracked queries are sent to the engines on your plan. For example, 100 queries × 8 engines = 800 answers; if 504 answers include your brand, the Citation Rate is 63%. Nudgeo also tracks position (first mention, comparison table, recommendation list) and answer share.

What is a Gap Query?

A gap query is one where a competitor is cited but your brand is not. Nudgeo automatically surfaces a ranked list of gap queries, so you know which content to improve first. Closing gap queries is the core GEO improvement loop.

How often does Nudgeo measure?

How do I read the dashboard?

Citation Rate trend chart

Your brand's citation rate vs. the competitor average over time. The chart displays a 4-week pre-adoption baseline alongside cumulative post-adoption lift. Sample customers have observed an average of +22 percentage points after 4 weeks. Actual results vary based on domain authority and competitive intensity.

Per-engine citation counts

Citation count, tracked queries, and week-over-week change for each engine on your plan. Asymmetric patterns, such as being strong on ChatGPT but weak on Claude, indicate that engine-specific content signals are needed.

Activity feed

A chronological log of measurement events from the past 24 hours. See which engines cited what.

Can I connect alerts and external systems?

• Slack: Professional and above, or Starter with the integrations add-on.
• Webhook: Professional and above, or Starter with the integrations add-on. Route data to your own BI or CRM.

How are teams and permissions managed?

Starter, Professional, and Enterprise include unlimited users (the Free plan has 1). Members can add, edit, and delete brands and prompts. Billing, refunds, account deletion, and team management are reserved for the account owner.

Where do I get support?

For questions not covered here, check the FAQ section on the landing page. For direct support, email support@nudgeo.com. Enterprise customers also have a dedicated contact.

For security and data handling details, see the Privacy Policy and the Data Processing Agreement. Service terms are in the Terms of Service.